21.0 Advertising defined:
- "Advertising" refers to a statement, representation, act
or announcement intentionally communicated to the public generally for the
purpose of arousing a desire to buy or patronize. It can be communicated
by any means whatever, whether orally, in writing or otherwise.
- Ads are not contracts! – Misprints:
If you place an ad with a newspaper for a $10,000.00 car, but
the newspaper misprints the ad and it appears in the paper as
$1,000.00, you do not have to sell the car for $1,000.00. Advertising
law requires that your message be "intentionally communicated
to the public generally." A misprinted ad is an un- intentional
communication. In addition, a binding contract offer must be made
to a specific buyer, unlike advertising offers which are made
to the public generally.
- False or Misleading Advertising:
False or misleading advertising is prohibited.