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Section 23

Unlawful Dealer Activities

Customer: "I'd like to see that car you advertised in the newspaper for $9 down and $99 a month."
Salesperson: "Gosh, I'm sorry. That car was just sold. But look at this great car it has a lot more options, and it will only cost you a few more dollars a month."
(Photo by Scott Jacobs)

23.12 Bait and Switch

  1. "Bait and Switch” is the practice of advertising one vehicle at a low price (the "bait"), then making the bait unavailable when the buyer arrives and switching the buyer to another vehicle.
  2. It is unlawful to use "bait and switch" techniques. [V.C. §11713(o)]

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